BE KIND. BE YOU. BECANDYLICIOUS.
Our mission is simple, to make clothing you want to live in and be seen in… and to make the world sweeter one outfit at a time. Cheers to living the sweet life.
Inspired by life and the things that make us smile, our limited edition collections combine ultra-luxe materials with innovative design created to deliver an overall epic dose of happy.
Founded by Ashley Daly, a 20 year marketing executive who wanted to take back control of her life, spend more time with her family and realize her ultimate childhood dream of designing comfortable everyday clothing that makes your soul smile no matter what age or size you are.
As a resident New Yorker, this mom of two mixes her southern Californian roots with her NYC edge and sophistication along with her bordering on obsessive love of candy (particularly gummy bears), tacos, tequila, mermaids, the beach and all things sweet—something she refers to as soul candy .
So here she is, riding that rainbow, dreaming up the yummiest creations with her team in Pleasantville, NY. And yes, it’s a real place.